BMH
BMH Retail Media Advisory provides strategic consulting, independent industry analysis, and executive advisory services at the intersection of retail transformation, connected commerce, and brand strategy.
ABOUT
Strategic clarity for the
business of retail
I work with Fortune 100 retailers, emerging CPG brands, and investment firms to navigate complex retail transformation. My approach combines deep operational knowledge with strategic foresight—translating enterprise strategy into execution.
Whether you're scaling a new brand, launching a strategic partnership, or charting the future of your business, I bring clarity to the most complex retail challenges.
Britta Halvorson, Founder & Principal
EXPERIENCE
Britta has spent over 10 years advising Fortune 100 retailers on enterprise strategy, brand architecture, and retail transformation—from scaling $8 billion+ owned brands and managing a $60 billion+ private label portfolio to launching category-defining strategic partnerships that reshape how consumers shop. Her expertise spans portfolio strategy, retail transformation, and the intersection of retail, commerce, and innovation.
FOCUS AREAS
•Retail Media & MarTech
•Enterprise Portfolio Strategy
•Strategic Partnerships & Alliances
•Retail Transformation
•AI & Innovation in Retail
•Connected Commerce
•Brand Architecture & Private Label
•VC/PE Due Diligence & CPG Advisory
•Enterprise Corporate Strategy
•Sports Marketing & Innovation
SERVICES
Strategic advisory across retail transformation
Strategic Advisory
Executive-level counsel on retail strategy, portfolio management, brand architecture, and enterprise transformation. Engagements range from targeted strategic assessments to ongoing advisory relationships.
→C-Suite strategic planning and consensus building
→Portfolio strategy across multi-billion dollar brand ecosystems
→Operating model design and organizational transformation
VC/PE CPG Advisory
Due diligence and strategic assessment for venture capital and private equity firms evaluating CPG, retail, and commerce investments. Deep operational knowledge of how Fortune 100 retailers evaluate, onboard, and scale partner brands.
→Retailer readiness assessment for emerging CPG brands
→Go-to-market strategy for brands entering Target, Walmart, and Amazon
→Category and competitive landscape analysis
Strategic Partnerships & Alliances
End-to-end partnership strategy from identification through execution. Proven track record launching and scaling enterprise partnerships that create new revenue streams and redefine category boundaries.
→Good & Gather: Supported the launch of Target's $8B+ owned brand
→Ulta at Target: Led the strategic partnership scaling across 800 stores
→Nike vertical transformation and Blue-Sky strategic initiatives
Market Entry & Go-to-Market Strategy
Strategic guidance for brands entering new markets or scaling existing distribution. Expertise in retailer readiness, category positioning, and market sizing across CPG, beauty, and emerging categories.
→Market entry strategy for emerging CPG and beauty brands
→Retailer readiness and category positioning
→Market sizing and competitive landscape analysis
AI & Retail Transformation
Strategic advisory on AI implementation and organizational transformation in retail. Guidance on enterprise adoption, operating model design, and change management for large-scale digital transformation.
→AI strategy and implementation roadmaps
→Organizational transformation and change management
→Enterprise operating model design
EVENTS
Engagements & Appearances
NRF Nexus 2026
The Broadmoor, Colorado Springs, CO
2026
NRF 2025
Javits Center, New York
2025
NRF Nexus 2024
Terranea Resort, Rancho Palos Verdes, CA
2024
VIP Awards
2025
Retail Insights
ANALYSIS
Five Takeaways from NRF 2025: Retail's Big Show
From agentic AI to the K-shaped consumer, the industry's largest gathering signaled a retail sector that is maturing fast.
READ ANALYSIS
ANALYSIS
VIP Connect New York 2025: Why Retail's Most Intimate Gathering Matters
The Vendors in Partnership community confronted uncomfortable truths about how retailers and solution providers actually work together.
READ ANALYSISEXPERIENCE
Strategic leadership across retail & commerce
CONTACT
Let's discuss what's next for your business
For advisory engagements, consulting inquiries, or speaking requests, I welcome the conversation.